EV, Italian Cars

Lamborghini to Launch First All-Electric “Ultra-GT” by 2030

Concept of Lamborghini

Lamborghini, the legendary Italian marque synonymous with dramatic design and V12-powered fury, has officially announced its first all-electric vehicle: the Lanzador. Set to arrive by 2030, the Lanzador will mark a bold new era for Lamborghini—a pivot toward electrification without sacrificing the brand’s unmistakable DNA. It’s not just another GT coupe; Lamborghini is calling it an “Ultra-GT”—a term that hints at something beyond conventional expectations, even by supercar standards.

According to Lamborghini CEO Stephan Winkelmann, the Lanzador will blend cutting-edge EV technology with the emotional thrill and aggressive styling that define every Lamborghini. The promise is clear: this will be no diluted electric alternative, but rather a step up in raw performance, torque delivery, and driver engagement—fueled by a rethinking of what a grand touring Lamborghini can be in the electric age.

A Radical New Vision – But Still a Lamborghini

Lamborghini has not taken the decision to go electric lightly. For a brand rooted in sensory excess—shattering exhaust notes, explosive acceleration, dramatic proportions—shifting to silent, torque-rich motors represents both a technological opportunity and an existential challenge. The Lanzador is Lamborghini’s answer to that challenge.

First previewed as a concept in 2023 during the Monterey Car Week in California, the Lanzador concept showcased an elevated 2+2 design with sharp creases, oversized wheels, and a stance somewhere between a Huracán and a high-riding supercar. The car’s silhouette evokes the lineage of the Estoque concept and blends coupe and crossover cues, suggesting both performance and usability.

What truly sets the Lanzador apart from traditional GTs is Lamborghini’s intention to create an EV that delivers the brand’s signature “emotional performance.” This isn’t marketing fluff—Lamborghini is actively developing next-generation battery systems that will enable not just long range but aggressive energy discharge for short, violent bursts of acceleration. Instant torque and precision control will be core to its character.

Dual-Motor Power and Torque Vectoring

While exact specifications haven’t been finalized, Lamborghini has confirmed that the Lanzador will feature a dual-motor all-wheel-drive layout. One motor will power the front axle, the other the rear, enabling precise torque vectoring and independent control of each wheel’s output.

The result, according to Lamborghini’s engineers, will be driving dynamics that surpass any current ICE model in responsiveness. Expect a combined output of well over 1,000 horsepower—more than the Revuelto plug-in hybrid—and 0–100 km/h times potentially under 2.5 seconds.

Importantly, Lamborghini intends to use the torque vectoring not just for traction but to enhance agility, making the heavy EV feel lighter and more nimble than its curb weight suggests. Combined with active aerodynamics and a new vehicle dynamics control system, the Lanzador promises cornering behavior worthy of the raging bull badge.

Top Gear analysis

The Heartbeat of Innovation: New Battery Tech

One of the most ambitious elements of the Lanzador project is its battery system. Rather than relying solely on existing lithium-ion platforms, Lamborghini is co-developing new solid-state and high-density battery chemistries in partnership with parent company Volkswagen Group and key suppliers.

These new battery technologies are expected to offer both ultra-fast charging and energy-dense packaging, allowing Lamborghini to maintain the low, sleek proportions essential to its design language. In preliminary reports, the range target for the Lanzador sits around 500–600 km (310–373 miles) on a single charge, though range is clearly secondary to performance in Lamborghini’s mission.

Charging speeds are expected to rival or exceed current 800V EV systems. A recharge of 80% in under 15 minutes is reportedly a design goal—essential for long-distance touring and track-day practicality alike.

A High-Rider with Practical Luxury

Beyond performance and technology, the Lanzador will be one of the most versatile vehicles Lamborghini has ever produced. Its elevated ride height and 2+2 layout suggest the car is designed not just for speed but for real-world usability. CEO Winkelmann has hinted that customers have increasingly requested supercars that are “usable every day,” especially in markets like the UAE, China, and North America, where road conditions vary widely.

The concept interior shown in 2023 featured sustainable materials, deep bucket seats for all passengers, a “pilot-focused” digital cockpit, and a configurable rear cargo area. The materials inside are said to include synthetic fibers and recycled carbon composites—showcasing Lamborghini’s growing interest in sustainability alongside speed.

A New Benchmark for Residual Value in Luxury EVs

Perhaps most notable is Lamborghini’s bold claim that the Lanzador will redefine the residual value of high-performance electric vehicles. As EVs become more commonplace, one concern among luxury buyers has been depreciation—particularly with fast-evolving battery tech.

Lamborghini is confident that its commitment to craftsmanship, limited production volumes, and strong brand equity will translate into unusually strong second-hand values. It hopes the Lanzador will become the “collector’s electric car,” much like the Countach or Murciélago have become legends among combustion-powered supercars.

This is more than marketing spin. In the hybrid era, Lamborghini’s Sian and Countach LPI 800-4 already demonstrated that electrification need not hinder collectibility. By infusing the Lanzador with emotional engineering and bold design, Lamborghini believes it can achieve the same—or better—results.

Competing with Ferrari, Lucid, and Porsche

The launch of the Lanzador will position Lamborghini against a new set of competitors. Ferrari is currently developing its first fully electric supercar, expected in 2025 or 2026. Porsche already has the Taycan and will release an electric 718 and Macan. Lucid Motors, Rimac, and even Tesla’s long-rumored Roadster also play in this territory.

What distinguishes Lamborghini is the fusion of its deeply established brand identity with next-gen performance. Unlike Tesla, which sells tech-forward luxury, or Porsche, which focuses on understated precision, Lamborghini thrives on bold emotion and visual theater. Lamborghini will build the Lanzador not only to outperform rivals, but to make every drive unforgettable.

A Milestone in Lamborghini’s Electrification Strategy

The Lanzador is part of Lamborghini’s larger Direzione Cor Tauri strategy—a roadmap toward full electrification by the early 2030s. The first step came with the limited-run Sian (a mild hybrid), followed by the Revuelto plug-in hybrid V12. The Urus SUV will also gain a plug-in hybrid variant in 2024–2025.

The Lanzador will be the brand’s first fully electric vehicle, and by 2030, Lamborghini aims for its full lineup to be electrified, though it remains cautious about completely abandoning combustion engines for emotional and brand-heritage reasons.

This careful, progressive approach allows Lamborghini to develop electric solutions without alienating its traditional customer base. By 2030, the Lanzador won’t just be an experiment—it will be a central pillar of the brand.

Final Thoughts: The Future Still Roars

In the end, the Lanzador is more than an electric car—it’s Lamborghini’s way of proving that performance, passion, and drama can survive in a zero-emission world. It won’t sound like a V12, but it may accelerate faster. It may not shake the ground with exhaust noise, but it will jolt the senses in new and powerful ways.

The automotive world is watching closely. If Lamborghini can deliver on its promises, the Lanzador could set a new standard not just for electric GTs, but for what performance means in the post-combustion era.

As Stephan Winkelmann puts it:
“The Lanzador will be a true Lamborghini—not just in badge, but in soul.”